The Church Confronts “Okay, Boomer!” Culture

For some time now, there has been intense interest among American business leaders, but also among pastors, church officials, and denominational consultants, in the decline of the Baby Boomer generation (consisting of those born between 1946 and 1964), and the rise of younger generations, including Millennials (born between 1981 and 1996) and “Generation-Z” (born between…

How to Hack American Christianity

You may not have seen any of the targeted Russian Facebook ads designed to tilt the 2016 election, but some of your neighbors probably did. Before you start to say: what does this have to do with a blog about data? Consider that these ads were created and targeted using a very sophisticated and deep…

The Waning Dominance and Influence of White Christians in America: What It Means for the United States and for the UCC

“Long the dominant group in American religious life, White Christians have fallen below a majority of the U.S. population—and are moving to the right politically as they recede.” So wrote CNN and Los Angeles Times political analyst Ronald Brownstein, in an article that highlighted the results of a 2015 Pew Research Center Religious Landscape Survey.…